This commercial was launched many months ago as India geared up for the Cricket World Cup. I’d been meaning to write about it, but it was pulled quickly after India’s lackluster performance and early exit from the tournament. Now, with India winning the First World Cup 20/20 a few months back, Nike has put the commercial back into rotation (with a shorter version).
It’s a quite excellent advert; captures much of India’s craziness about the sport. My only wish is that they stopped the commercial with the image of the bowler in mid-air as shown above. It would have been perfect, and every time I watch it I end up disappointed that they didn’t edit the rest of the commercial out.